ZEMA SPA WELCOME NEARLY 5,000 CUSTOMERS IN THE FIRST DAYS ON OPENING 4 NEW BRANCHES
Zema beauty system has opened 4 new branches in Ho Chi Minh City. Ho Chi Minh City, attracting the attention of many women.
Impressive opening campaign thanks to a fresh approach
Zema's opening campaign for 4 new branches had a particularly impressive opening with the message "Sorry beauty". With a novel approach and way of doing things from curious banners to the official announcement on the fanpage, Zema has successfully attracted the attention of the online community in general and customers in particular. On fanpages, the post about Zema's apology attracted hundreds of interactions and comments, showing the strong interest of users.
At Zema's official fanpage, the huge amount of interaction shows that the message has "touched" the hearts of customers.
After the apology, it was announced that Zema will open 4 new branches in Ho Chi Minh City. Ho Chi Minh City has been officially announced to customers. This is a specific strategy in reducing the load at establishments during peak hours, improving service quality to bring the best experience to customers. In addition to pouring huge investment capital with an estimated amount of up to 5 million USD, Zema also provides important criteria such as the use area must be 1000m2 or more, the parking area must be spacious, and the location must be large. must be easy to find and central like Nguyen Thi Minh Khai, Nguyen Gia Tri, Huynh Tan Phat, Tran Hung Dao for convenience for customers.
5,000 customers participated – The grand opening event was a complete success
Taking place from February 24, 2022, the opening event attracted a large number of women's participation. It is estimated that in only the first 4 days, 4 new branches have recorded nearly 5,000 visitors to experience the service. In particular, the Tiktoker staging was also present very early and created an exciting check-in atmosphere at Zema.
Right from 7 am, hot Tiktokers were present at Zema with outfits that couldn't be more outstanding
Activities related to personal images, so the beauties pay great attention to beauty care and maintaining appearance
The guests highly appreciated Zema's beauty technology and machinery imported from the United States 100%
In particular, on this opening occasion, Zema also offers a subsidy package of VND 50 billion. The subsidy package is for women who unfortunately have an expired voucher or are using beauty treatments from another facility but are closed, or are in the middle of a process but find it ineffective and want to switch to another facility. .
Zema creates maximum conditions for women, just bring your old voucher and you will get 1 of 5 free services: glass face whitening bath, collagen hair restoration, activated carbon laser to remove toxins, Laser rejuvenation, smoothing facial skin and slimming with ultrasound technology for customers. In addition, Zema also supports consulting and carrying out unfinished treatment depending on the needs and unique characteristics of each guest. This subsidy package with the spirit of "all for women" has attracted a huge number of voucher exchanges, up to X000 on the first day and X000 by the fourth day.
Customers are surveyed for information about the course of treatment, and consulted closely with their current needs when they come to exchange vouchers at Zema .
The opening event of 4 new branches is part of the long-term development strategy of the Zema brand. The above impressive numbers prove that Zema's efforts have touched the needs and desires of the majority of women, this is the motivation for Zema to continue on her journey. Ms. Thai Phuong Kieu, Zema's General Director, said that even after 2 years of being affected by the pandemic, the system still reached the milestone of 17 branches nationwide, with the number of customers tripled after only 3 months of reopening. On the other hand, the number of customers booking after Tet is up to 1,500 guests/day.
Zema is developing extremely strongly from the first months of 2022
With 4 new branches, Ms. Phuong Kieu affirmed Zema's "pink cover" ambition: "Our determination in 2022 is that every woman has a Zema near her home, it is expected that the number of branches will double. compared to the present time”.
Experience activities and a subsidy package of VND 50 billion are still being implemented synchronously throughout the Zema system. Come to experience the 5-star standard beauty space and 100% machine technology from the United States!
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